HISTORY IN EMOJI

Adobe CC, Invision

 User Experience Design

A&E History IRL Design Jam Most Creative

History In Emoji is a mobile social media platform designed for millennials to write and share histories using emoticons through their phones. Designed for A&E Network during the 2015 A&E History IRL Design Jam.

ROLE

Art Direction, Lead UX Designer

TEAM

Iris Qu, UX Designer
Qinzi Tan, Mobile Developer
Andrew Park, Graphic Designer

HISTORY. EMOJI. YOUR STORY.

PROJECT OBJECTIVES

History In Emoji was initiated at the 2015 A&E History IRL Design Jam, which asked participants to design a new digital experience for A&E that seamlessly infuse history – facts, information, images, video and more – into everyone’s daily lives. The A&E Network owned many successful web/mobile applications that integrate history into our daily lives, including GPS location-based guide History Here, on-the-go trivia game Ultimate History Quiz, and This Day In History, a daily newsfeed that pulled historic archives from the History Channel’s database. These applications contained in-depth content for users to explore and experience, but lacked the feature to share and engage with potential users on social media that are not History’s core audience. To explore the potentials of social platform, I came up with the concept of user-generated history contents that invites users to upload their own history, and read other user’s histories, all through emoji.

PROCESS

After our initial discussion, my team started by creating a mind map and drew down concepts and features we wanted to include in the app. Taking those ideas in mind, I sketched out some paper prototypes and mapped out an initial user flow chart. The team went through another brainstorm session to simplify the design after some usability testings with the A&E mentors. From there, I designed mid fidelity prototype and tested with internal teams and A&E mentors.

PROTOTYPE DESIGN

Taking HCI practices in mind, I created mid-fidelity prototype in Adobe Illustrator, and animated the interactions in Invision. The interface design went through a few iterations, cutting down unnecessary functions and defining the essential MVP.

Low Fidelity Paper Prototype
Mid Fidelity Prototype
App Screens

VISUAL IDENTITY

History In Emoji references The History Channel brand guidelines, adding playfulness to the History logo and adopting a saturated yellow tone for younger audience.

Icon

History In Emoji icon uses a flat white background to emphasize the complex design of the logo.

Color Palette

The color palette is directly pulled from the emoji yellow smiley face, and uses History Channel’s dark grey for secondary background color.

WINNING THE DESIGN JAM

History In Emoji was selected as the winning project of 2015 A&E History IRL Design Jam under the Most Creative category. The project also sparked conversations within A&E Network employees to create more innovative products through rapid prototyping and iterations. At the end of the event, my team was honored to present our project in front of A&E’s CEO and executives.