Kuru Kuru Sushi VR

HTC Vive, Oculus Rift, Unity Game Engine, Cinema 4D

 Virtual Reality Experience

 Viacom VR Fellowship 2017

NYU Tandon Interactive VRAR Demo

Kuru Kuru Sushi VR is a music game that reimagines conveyor belt sushi eating in the digital space. Embedded with colorful confetti, animated sushi dancers, and music reactive environments, the goal is to chow down as many virtual sushi as possible within the time limit, and compete with friends to rack up the biggest restaurant bill.

Kuru Kuru Sushi VR is an art game that borrows game mechanics to narrate the artist’s personal experience dining at a conveyor belt sushi restaurant.

The project is supported by NYC Media Lab and Viacom NEXT as part of Viacom’s virtual reality fellowship. Coded and designed by Mikei Huang.

Check out VR Scout and NYC Media Lab‘s coverage on Kuru Kuru Sushi VR.



The project follows a rapid prototyping process with mentorships from Viacom NEXT, Nickelodeon, MTV, and NYC Media Lab. Weekly design critiques and user testing sessions were in place to facilitate the prototyping process.

Storyboarding the VR experience based on the Viacom Music Library selection.

Creating 3D models in Cinema 4D while keeping polygon counts low for VR optimization.

Animating game objects in Unity using the Animation timeline and C# scripting language.

Packaging everything together in Unity 3D, and designing interactions, feedbacks inside the game engine.


Throughout the development process, the gameplay experience of Kuru Kuru Sushi VR is constantly improving based on user testing. Visual hierarchy, visual/audio/haptic feedback, and accessibility were considered to make the game more enjoyable for players.

NYU Tandon Interactive VR AR Demo

Kuru Kuru Sushi VR prototype demonstration at NYU Tandon for the launch of Innovative VR/AR Center, in partnership with NYC Media Lab, The New School, the New York City Mayor’s Office, and New York City universities. Read more here.