To address the feedback that we received, I redesigned the AR to VR experience by adopting a more natural interaction that leads users from AR to VR.
First, I removed the 2D reticle timer and 2D images that were used for gaze trigger. Since the AR Mode already has a layer of 3D elements on top of the garments, having additional 2D information overlaying the 3D elements makes the scene chaotic, and hard for users to process.
After minimizing the visuals in the screen, I added a glow effect to 3D elements for highlighting user interaction. When user gazes at the 3D object, the object’s exposure doubles, indicating that the user is currently interacting with the object. When users continue to gaze at the object, the screen starts to fade to white. When the screen fades entirely to white, the scene transitions from AR to VR, and brings the user to the VR world via a fade in.
Using the combination of highlights and fade-to-white effect replaces the need of using the traditional 2D reticle timer to inform users about scene transition. The resulting design shows a cleaner, friendlier interface, and facilitates a deeper ARVR engagement with users.