Kuru Kuru Sushi VR

Year: 2017
Company: Viacom NEXT
Role: VR Developer, Visual Designer
Press: VR Scout


Kuru Kuru Sushi VR is a music game that reimagines conveyor belt sushi eating in the digital space. Embedded with colorful confetti, animated sushi dancers, and music reactive environments, the goal is to chow down as many virtual sushi as possible within the time limit, and compete with friends to rack up the biggest restaurant bill.

The project is supported by NYC Media Lab and Viacom NEXT as part of Viacom’s virtual reality fellowship. Coded and designed by Mikei Huang.

“Kuru Kuru Sushi VR is what I imagine the future of J Pop music videos to be.”

Kyle Melnick, VR Scout


The project follows a rapid prototyping process with mentorships from Viacom NEXT, Nickelodeon, MTV, and NYC Media Lab. Weekly design critiques and user testing sessions were in place to facilitate the prototyping process.


Storyboarding the VR experience inspired by the Viacom Music Library selection. Creating visual hierarchy based on 360 degree user viewport and considering user interactions within the world space.

3D Asset Creation

Sculpting 3D models from scratch in Cinema 4D using the deformer tools. Keeping the polygon counts low for VR optimization.


Designing looping and feedback-based animations inside the Unity framework to anticipate user interaction. Creating character animation with a simply rigged model.

Unity Prototyping

Packaging everything together in Unity 3D, and designing interactions, feedbacks inside the game engine.


Video documentation showcasing a playthrough of Kuru Kuru Sushi VR. The game is designed to run on both HTC Vive and Oculus Rift.


Throughout the development process, the gameplay experience of Kuru Kuru Sushi VR is constantly improving based on user testing. Visual hierarchy, visual/audio/haptic feedback, and accessibility were considered to make the game more enjoyable for players.

NYU Tandon Interactive VRAR Demo

A Work In Progress of Kuru Kuru Sushi VR prototype was demoed at NYU Tandon to collect external user feedback from the target audience.

Demo Day

At the end of the fellowship, Viacom hosted its 2nd annual VR Demo Day featuring finalists from the VR Fellowship at the headquarter in Time Square. With over 60 guests from industry networks, Kuru Kuru Sushi VR received overwhelmingly positive feedback and support. The project is now under further development, and will be updated soon.